Founded in Chicago in 2002 and still independently owned, we answer to customers, not investors.
The right system, at a fair price, with real help.
Since 2002, we've helped homeowners buy heating and cooling equipment online, at transparent prices, with a specialist you can reach before or after you buy.
By the numbers
A few facts worth knowing, all independently verifiable.
Order by 1pm CT and in-stock systems ship same day, most arrive in 1ā3 business days.
Verified by an independent third party, including new reviews from 2026.
Across systems, parts, and post-sale support, not just the easy orders.
Accredited since 2003, our record is public and on file.
Call and a seasoned specialist picks up, no scripts, no outsourced call center.
Our story
Twenty-four years, in three short chapters.

Where buying HVAC online began
In 2002 we launched America's first HVAC ecommerce store, offering contractor-grade equipment at transparent prices ā so homeowners could skip the middleman markup and keep the savings.
See our original 2002 site on the Wayback Machine
Earning trust, one order at a time
We grew by getting the unglamorous things right: same-day shipping on orders by 1pm Central, free tech support, warranty claims handled for you, and no restocking or cancellation fees. That earned us a 200,000 sq ft central warehouse of stock, ready to ship ā most deliveries reach your door in 1ā3 business days, with real people answering the phones.

Expert help, easier to reach than ever
Today we're closing the distance to a real expert: free video consults with a Home Comfort Advisor, and an Install Coach who guides you through installation live. Buying direct keeps getting simpler and more personal.
Book a free video consultWhere your order comes from
From our own warehouse, packed and supported by our own team.




How Alpine helps you buy with confidence
Clear pricing, system analysis, and specialists who walk you through the options ā so a big purchase doesn't feel like a gamble.

How Alpine helps you choose
Most companies sell equipment. We help you see which systems fit your home, how they compare, what they'll cost to run, and which rebates you qualify for ā so you buy the right equipment, not just equipment.
Try the System Selector
Compare systems for your home
No HVAC expertise needed. Compare systems by home, climate, comfort goals, and budget ā so the question shifts from which unit to buy to which system fits your home.
Open the Bundle Builder
Expert guidance when you need it
Talk to a real HVAC expert by phone, chat, email, or screen share. From replacements to new builds and multi-zone setups, we help weigh options and avoid costly sizing and compatibility mistakes.
Talk to an Expert
Support before and after the sale
Support doesn't end at checkout. Get help with orders, shipping, and docs ā plus technical, warranty, and replacement-parts support from a team that knows the products.
Get free support
Transparent, direct pricing
Same equipment installers use ā direct, no middleman markup, at clear prices the industry usually keeps behind a quote.
Shop AC & Cooling
Independent, and accountable to you
Independently owned, so the people you reach answer to customers. Authorized dealer for every brand we sell ā and when warranty questions come up, we help resolve them rather than pass you along.
Get a Quote by PhotoTo make buying the right HVAC system for your home so easy, it's almost fun.
What customers say
From 45,839+ independently verified Shopper Approved reviews.
They have a good product at a good price
I chose this company because they had the correct product that I was looking for. I needed a new furnace screen and when I replaced the old screen the new one fit perfectly. It was very easy to order and the shipping was on a timely manner. I definitely would order from here again.
Received a call to correct two items that were duplicated. They caught my mistake and called to correct it! Order shipped promptly and delivered on time. Thank You!
Phone conversations with Alpine's sales and technical support have been excellent. Finally making the purchase went smooth and was straight forward. Jim
Quick and easy to ask questions and get answers even 4 years after purchase. Highly recommend Alpine.
Ready when you are.
Just looking, mid-project, or stuck, a real person is one call away. Free, no pressure.
Get the right system the first time - free.
A specialist sizes your space, specs the parts list, and flags anything you'd miss, before you spend a dollar.
Prefer to call?
One call: sizing check, parts list, and a straight answer on DIY. A specialist picks up, not a phone tree.
Frequently asked questions
The details, for when you want to dig in.
Why buy HVAC equipment from Alpine?
We help you decide before you spend thousands. Most companies focus on selling equipment; we focus on helping you understand:
- Which systems fit your home
- How systems compare
- Expected operating costs
- Heating and cooling performance
- Available rebates and incentives
- Long-term value and efficiency
The goal isn't just to help you buy equipment, it's to help you buy the right equipment.
How do I know which system is best for my home?
You don't need to be an HVAC expert. Our tools and guidance compare systems by your home, climate, comfort goals, and budget, answering questions like:
- Which system will perform best in my climate?
- How much will it cost to operate?
- Will it provide enough heat in winter?
- Do I need backup heat?
- Which option offers the best long-term value?
- Are there rebates available?
So you decide on outcomes, not guesswork.
Can I talk to a real HVAC expert?
Yes. Reach our team by phone, chat, email, or screen share to weigh options and understand the technical differences, whether you're replacing a system, building new, conditioning a garage, or planning a multi-zone setup.
What makes Alpine different from other HVAC websites?
Many websites just list products. We help you compare options for your specific home, weighing climate, sizing, operating cost, and long-term value, so the question shifts from "Which unit should I buy?" to "Which system will work best in my home?"
Is Alpine a trusted company?
We've sold heating and cooling equipment online since 2002, serving homeowners, contractors, and businesses nationwide. Rather than take our word for it, our BBB accreditation and thousands of independently verified reviews are public, read them and judge for yourself.
How does Alpine help me avoid costly mistakes?
HVAC is complex - sizing, compatibility, climate performance, airflow, and electrical all matter, and mistakes mean higher costs, less comfort, and expensive corrections. We reduce that risk with:
- System selection guidance
- Equipment compatibility validation
- Product education
- Installation planning resources
- Expert project reviews
- Ongoing support throughout the buying process
The goal is simple: help customers get it right the first time.
What if I already have an installer?
Common, and a good fit. We help you select the equipment; your installer handles installation, permitting, local code, and startup. You get more control, transparency, and equipment choice than contractor-only purchasing.
What if I don't have an installer?
No problem. Many customers research equipment first. We'll help you compare options, determine what you need, and prepare for installation, then you bring in a qualified local contractor to complete it.
What happens after I place my order?
Our relationship doesn't end at checkout. You're supported throughout, including:
- Order assistance
- Shipping and delivery support
- Product documentation
- Technical guidance
- Warranty assistance
- Replacement parts support
We're here before, during, and after the purchase.
What if I ever need technical or warranty support?
If an issue comes up, our technical and warranty teams help with troubleshooting, warranty procedures, replacement parts, and next steps, from a team that knows the products.





